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‘Thai Union Group PCL’ announced a new partnership with ‘The ISH Food Co.’ whereby the two companies will collaborate on bringing plant-based seafood options to North America. ISH is most known for its alternative seafood products such as ‘Shrimpish,’ and it is currently developing plant-based options to cover salmon, crab, and lobster markets as well.
Through its collaboration with Thai Union Group, ISH will leverage Thai Union’s expertise in marketing, distribution, and knowledge of the local markets in order to skyrocket the adoption of ISH products in the west. Bernard David, the founder and CEO of ISH, stated: “We have a big mission, and we can’t do it alone, which makes this collaboration in North America even more important,” when speaking on the necessity of working with an experienced marketing and distribution group.
Image Credit: The ISH Food Co.
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