The new line of malt alcohol beverages represents Monster’s recent push to enter the alcohol market. Back in January, the company announced that it had acquired Canarachy Craft Brewery Collective. According to the company, the acquisition acted as a “springboard” for the brand’s entrance into the alcohol space.
“Our alcohol innovation pipeline is robust, with a number of additional innovative product lines currently under development,” said Co-CEO Rodney Sacks.
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