BVLGARI World is an exclusive virtual world on ZEPETO, Asia’s biggest metaverse platform, and it invites fans to immerse themselves in the world of Italian luxury brand BVLGARI. Within the virtual world, fans can visit the BVLGARI SUNSET IN JEJU pop-up, and enjoy other online and offline experiences.
BVLGARI ZEPETO World is a place where fans of the luxury brand can discover the 2022 BVLGARI Resort Collection inspired by the summer sky. There are also virtual quests to complete and doing so gives users access to pieces from the BVLGARI Resort Collection that can be used to outfit their avatars.
Blackpink Lisa, the brand’s global ambassador, will be hosting a live virtual event in the metaverse and fans can look forward to taking selfies with the star.