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The cheese is being launched into the UK market, and features a cheddar blended with chili jam and smoky chipotle to give it further flavor complexity for consumers to enjoy. The more complex flavor will make it great for enjoyment as the weather starts to cool. The product is being launched at Morrisons Deli locations starting on October 10 where shoppers can purchase it for £1.30 per 100-grams.
Marketing Manager Lisa Harrison spoke on the Ilchester Nightmare on Market Street cheese saying, “We know how popular cheddar cheese with a little bit of mild spicy, smoky flavour is, which is why we have chosen the smoky chipotle with chilli jam, which is the perfect complementary ingredients to our Ilchester cheddar this Halloween.”
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