The promotion will start September 12 and will invite consumers to scan the QR code on the ghoulishly themed bottles of Fanta. Shoppers will find out whether they’ve instantly won a prize from a substantial pool of prizes worth £50,000. These prizes range from simple treats like supplies for a movie night, to cauldrons of cash. Consumers who don’t win will still receive access to exclusive digital content perfect for scaring friends and family.
Vice President of Commercial Development at Coca-Cola Europacific Partners GB Martin Attock spoke on the Fanta Halloween on-pack promotion saying, “Retailers can create in-outlet theatre with front of store and aisle end displays – where HFSS-compliant ranges like Fanta have a key role to play. This, combined with our £50,000 prize pool and the other marketing activity we have planned, will help Fanta and our customers achieve another year of strong growth at Halloween.”