Beer brand Busch Light has launched an innovative marketing campaign that invites consumers to build their own acoustic guitar using its 30-pack of beer. For a limited time, each 30-pack case of Busch Light will come with a set of step-by-step instructions that will guide customers on how to craft their own guitars at home.
The new guitar design was made in collaboration with Logan Elliot, an artist that is well-known on social media for creating fully functional guitars out of everyday objects and materials. In addition to promoting the brand’s extra-large 30-can format, the new campaign also serves to reinstate the brand’s recent entry into the country music scene; recently, Busch announced that it would be the official beer sponsor of CMA Fest, which is run by the Country Music Association.
Image Credit: Busch
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